Giving Officer Quick Tips - Page 6
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Internal Communications - Push information to employees through e-mail, mail, newsletters, live events, etc., instead of presenting information in a manner that forces them to seek it out (e.g., exclusively via a website/Intranet).
- For larger companies especially, with operations in multiple communities, paid advertising or public relations offers a useful platform to reach employees.
- Utilize your CEO more effectively in communicating your giving — have them tape mini-segments to announce new programs, endorse efforts, or provide direction. Encourage them to serve as spokespeople for your company’s philanthropic efforts. Ensure that company-wide e-mails, newsletters, video presentations, etc. that discuss your company’s philanthropy come from the CEO.
- Work with key managers to communicate to the staff they manage; make it the responsibility of the manager to ensure staff awareness.
- Create an opt-in volunteer serv-list, allowing your giving department e-mail employees who have expressed interest in your philanthropic efforts.
- Hold a Charity Fair and invite local nonprofit organizations to company locations to meet with employees during specified times. This allows employees to get involved with charities in which they are most interested.
- Conduct live events and “meet and greets” at local offices/stores/units to allow employees to ask questions and seek information from your giving department.
- Support new technologies such as blogs and online journals.
- Host webcasts twice a year for employees that cover important community-related topics.
- Utilize the internal new hire training sessions conducted by your company to communicate to new employees about your corporate philanthropy work and opportunities for involvement.
- Include community-related or philanthropic challenges in your professional/managerial development programs for new/junior executives.
- Encourage your CEO to deliver a recognition award to employees who are especially involved in their communities and/or your company’s philanthropic efforts.
Benchmarking
Measure up.CECP’s exclusive benchmarking tool, the Corporate Giving Standard, gives companies access to over $60 billion in comparative giving data and provides the foundation for our annual study of philanthropy trends.
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