Giving Officer Quick Tips - Page 3
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Senior Management Engagement- Focused and engaged senior leadership sets the social tone for the company and can quickly and easily foster community interest and involvement among employees. To reach your CEO, provide regular status updates to make sure they stay well informed. In addition, ensure your CEO is helping to set strategy and making decisions to keep them engaged and active with your philanthropy.
- Staffing your CEO’s nonprofit involvement can promote the giving department internally, build important connections with the CEO, and help raise his or her social-awareness level.
- Careful and strategic selection of your board's/committee's membership can enhance internal engagement and improve internal communications.
- Providing opportunities for senior colleagues to serve on nonprofit boards can have both company-specific benefits (aiding professional development, increasing community presence, building brand awareness) and giving department-specific advantages (motivating senior-level engagement, expanding nonprofit partnerships, and inspiring a “socially aware” culture within the company, especially among future senior leaders of the company).
- Building board membership opportunities into nonprofit grants can ensure multitiered engagement with nonprofit partners. In turn, encourage your CEO to establish internal board membership requirements of management.
- Build out a network of “partner champions” at non-HQ locations, so more senior level executives can become engaged and champion philanthropy to others in your company.
- Utilize a CEO as spokesperson to enhance the company by promoting the CEO, and through extension, the company as socially aware and responsible.
- Look for hands-on volunteer projects that business leaders can direct, or team projects that managers can rally their employees around.
Benchmarking
Measure up.CECP’s exclusive benchmarking tool, the Corporate Giving Standard, gives companies access to over $60 billion in comparative giving data and provides the foundation for our annual study of philanthropy trends.
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