Giving Officer Quick Tips - Page 11
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Decision Making- One method of creating a successful hybrid model is to allow the national giving department to determine the overall strategy and relevant focus areas that guide your company’s philanthropy, while letting local offices/business units refine their own strategy based on their local community needs.
- Look to strike a balance between flexibility and rigidity — an initiative that is important in one location may not be so in another. Plan your decision making accordingly.
- Decentralized programs may want to set up a committee that meets to share information, disseminate best practices, and coordinate activities between departments/divisions. This can be especially helpful if the staff is chosen to represent a broad cross-section of the company’s individual departments/business units.
- Communication can be challenging in the hybrid model, especially if the giving department operating in a hybrid model is organized by business unit (which can entail different intranets, newsletters, and so forth). Many hybrid model giving departments find that successful communication occurs through platforms that incorporate information from across the company, such as an annual report or corporate responsibility report. Inclusion of your CEO in these efforts can also be valuable, via either e-mail, voicemail, or CEO.
Benchmarking
Measure up.CECP’s exclusive benchmarking tool, the Corporate Giving Standard, gives companies access to over $60 billion in comparative giving data and provides the foundation for our annual study of philanthropy trends.
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