Just Another Advocacy Day?
Sara Appleyard Adams
Head of Communications and Marketing
Committee Encouraging Corporate Philanthropy
February 7, 2012-- When we already have a day recognizing everything under the sun from Bubble Wrap Appreciation Day to Penguin Awareness Day, why did CECP choose in 2004 to create International Corporate Philanthropy Day (ICPD)?
For us, it comes down to strength in numbers. Our members are carrying out projects all year long that make a tremendous impact on the communities around them. But ICPD provides a platform to collect all these stories and share them with the world on a special day. Companies use ICPD as the day to announce new projects and the milestones they have met. It provides the corporate giving community with a day to focus attention on its success and momentum. ICDP lets everyone know that excellence and innovation in corporate giving is not happening in isolation; it is a wide-spread activity undertaken by numerous corporations, which is reaching all segments of the community and all corners of the world.