How Companies can Bring Crowds to their Causes
Principal, Cause Solutions
Blogger, Realized Worth
June 12, 2012--I consider myself fairly sophisticated in the adoption of social media, but when I hear people talk about “the” new app, my mind goes to charts like this, reminding me that I’m not quite as savvy as I thought.
The 2012 Corporate Philanthropy Summit, held last week in New York by the Committee Encouraging Corporate Philanthropy (CECP), convened a panel on how companies can use social media to do more, reach more, and be more when it comes to their philanthropy programs. Led by the Case Foundation’s Michael Smith, the panel reminded me of a few important lessons when seeking to leverage the power of social media programs:
A Tale of Two Companies
Charles H. Moore
Committee Encouraging Corporate Philanthropy
February 24, 2011-- As a fervent believer in the power of corporations to advance progress on societal issues, I read with great interest the sharp critique of Google DotOrg’s philanthropic track record that Stephanie Strom of The New York Times co-authored with Miguel Helft in late January of this year. That piece enumerated the implementation challenges faced by the DotOrg business unit of Google in its quest to flex the company’s creativity and innovation toward solutions to climate change, global poverty, and global pandemics, among other pressing issues. Those challenges ranged from a reported lack of executive leadership, difficulty integrating philanthropic staff into cross functional teams within the firm, and frustration with the long timeframe required for achieving change on societal issues. As someone who has worked directly with the CEOs of leading companies on their philanthropic endeavors for the past ten years, I felt some sympathy for Google as I made my way through the timeline of disappointments (Google is not a member company): I know from experience that selecting the right societal issues on which to focus is deceptively hard for companies, and implementing the best of intentions related to those issues is much harder still.