Nurturing the Children
As a life insurer, New York Life is in the business of being there for people in times of need. As a company, New York Life believes this responsibility extends beyond the boundaries of its business and into the cities and towns where its agents and employees live and work. The New York Life Foundation has a long-standing commitment to philanthropy, contributing more than $140 million since 1979 to both national and local nonprofit organizations. In 2011, the Foundation will increase its charitable giving budget by 15 percent to $12.9 million.
Through its focus on “Nurturing the Children,” the majority of the Foundation’s resources support programs that benefit young people, including educational enhancement and creating safe places to learn and grow. Most recently, the Foundation has expanded its reach to address the many challenges associated childhood bereavement. From the company's perspective, this is a natural outgrowth of what being a life insurance company is all about. New York Life has more than 165 years of experience of helping families cope with the financial turmoil that often follows the loss of a loved one. New York Life's childhood bereavement initiatives take aim at helping children manage the emotional turmoil they experience when they lose a parent, sibling or other close relative, while at the same time counseling adults about the steps they can take to help the young people in their lives work through their grief.
||The Global Month of ServiceNew York Life's Global Month of Service facilitated more than 300 projects benefiting young people in the United States, Asia, and Latin America.
In addition to grant making, New York Life agents and employees donate their time and talents through the company's vibrant and growing Volunteers for Life program. In 2010, more than 4,800 New York Life people around the world contributed more than 49,000 volunteer hours. And last year, New York Life's signature volunteer event, The Global Month of Service, facilitated more than 300 projects benefiting young people in the United States, Asia and Latin America. Highlights included:
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- Organizing book drives for at-risk students
- Presenting financial literacy workshops and hosting educational field trips
- Organizing school beautification projects
- Serving as “big buddies” at Comfort Zone Camp, a bereavement camp for children
- Assembling activity kits for children in hospitals
- Organizing child health fairs
- Sponsoring “green” projects and workshops