CECP subscriber companies prioritize measurement. As part of their annual subscription and survey participation, corporate giving officers at CECP subscriber companies utilize the on-demand Corporate Giving Standard (CGS) reporting system to access head-to-head benchmarking data on a variety of metrics. Corporate giving teams at subscriber companies also collaborate with CECP research staff to contextualize their giving programs within the broader trends and create customized reports and presentations for senior management briefings, annual budget meetings, and internal strategy discussions. A CECP subscription is an excellent way for companies to familiarize themselves with the many benefits of CECP, and often these companies soon upgrade to full membership.