Trends in Corporate Giving
Based on corporate contributions data from over 170 leading companies, including 61 of the Fortune 100, this edition of Giving in Numbers features the first comprehensive look at 2009 giving trends and is made publicly available.

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While this analysis is written for corporate giving professionals, for whom it serves as a powerful tool positioning their giving in the larger field of corporate philanthropy, it also provides invaluable insight for journalists, consultants, nonprofit executives, and others interested in understanding the ways that corporations are leveraging their cash and non-cash resources to continue to support their communities, even in difficult economic times.

CECP's analysis found that giving fell at 59% of companies in 2009, with 40% of companies decreasing by 10% or more. In contrast, aggregate corporate giving in CECP's year-over-year matched set of 95 companies rose in 2009 to $9.93 billion, up 7% from 2008 and reaching the highest value in four years. The increase is largely attributable to corporate mergers resulting in combined giving budgets and increased donations of medicine by pharmaceutical companies, responding when millions of Americans lost their health insurance due to unemployment.

Download the report to uncover further analyses on relevant topics including:

• The latest trends in cash and non-cash giving by companies.
• How grant recipients were affected by changes in giving, broken down by program area, international, ethnicity, and gender..
• Ways that companies continue to enhance opportunities for employee volunteerism and pro bono service.
• Adjustments in corporate management structures and program costs in a challenging economic year.

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