Communications Workshop: Exploring Social Media
Senior Fellow, Demos: A Network of Action and IdeasKey Takeaways:
- There is a need for conversation with clients and consumers today. Social media is an opportunity to listen and engage with them. The goal of social media is to provide access points for those who care about your brand or cause to help.
- Many times, philanthropy or CSR is a great place to introduce a company to social media. It is perceived as less risky then other areas of the company. Other parts of company can use the Foundation page to experiment with the things they want to do in social media.
- The reason why social media platforms are growing so quickly is because of a set of common characteristics: they are very inexpensive and ubiquitous, they are easy to use and join the platforms, they allow for two- way engagement, they require listening, they can coordinate activism, and they can turn friends into funders.