CEO Panel: A Stronger Business Case for Philanthropy
CEO, Ben & Jerry’s
Chairman & CEO, The PNC Financial Services Group, Inc.
Anchor of Money for Breakfast, Fox Business Network (Moderator)
- There are three pieces to PNC's “Grow Up Great” philanthropy program: advocacy, dollars, and employee volunteerism (the company offers 40 hours/year of paid volunteer time).
- Ben & Jerry’s operates under a three-part mission statement: to produce the best ice cream money can buy, earn a fair return for shareholders, and become a leading progressive force for social and economic justice.
- NetApp, a business-to-business company, finds that an employee-driven philanthropic strategy is most effective. Employees decide where the company’s resources should go.
Video Highlights [04:17]