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Day One’s agenda featured CEO panels on bridging business and social demands to rebuild economic stability and effective communication between a Chief Executive Officer and a Chief Giving Officer, plus breakout sessions on reassessing needs and realigning strategy, effective funder collaborations, applying business discipline to corporate philanthropy, and leveraging non-cash resources. CECP also shared a first look at the 2008 Corporate Giving Standard data. Click on the sessions to the left for key takeaways, related content, and more.
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Summit 2009: Day Two Agenda Overview
On Day Two of the Summit, CEOs of Ben & Jerry's, NetApp, and PNC discussed the business case for corporate philanthropy, and the recipients of CECP's Excellence Awards in Corporate Philanthropy engaged in conversation about effective communications and partnerships. Breakout sessions focused on global collaborations in clean water and giving as it relates to policy in health care. Workshops delved into social media, advancing a career as a giving officer, and benchmarking tools available through CECP's Corporate Giving Standard.
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President, Western Union Foundation
Director, Global Social Engagement, Liquidnet
President and CEO, Boys & Girls Club of America
President, Charles Schwab Foundation
Head of Partnership Development, International Finance Corporation (Moderator)
Key Takeaways:
- Effective communication of a philanthropy program relies on transparency and alignment with the organization’s core mission, allowing it to resonate with both internal and external stakeholders.
- While the support of the company’s CEO is integral to the success of a philanthropy program, it must also engage every level of the organization, including employees, for it to be sustainable in the long run.
- A successful partnership with a nonprofit requires constant communication. Boys & Girls Clubs of America and Charles Schwab Foundation set goals and aspirations together. Both have a strong commitment to financial literacy, and they collaborate on media and advocacy as well.
Links:
> Western Union's Our World, Our Family Program
> Liquidnet: Global Social Engagement
> Boys & Girls Clubs of America’s Money Matters: Make It Count program
> International Finance Corporation
> Session Notes (PDF)
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CEO, Ben & Jerry’s
Chairman & CEO, The PNC Financial Services Group, Inc.
CEO, NetApp
Anchor of Money for Breakfast, Fox Business Network (Moderator)
Key Takeaways:
- There are three pieces to PNC's “Grow Up Great” philanthropy program: advocacy, dollars, and employee volunteerism (the company offers 40 hours/year of paid volunteer time).
- Ben & Jerry’s operates under a three-part mission statement: to produce the best ice cream money can buy, earn a fair return for shareholders, and become a leading progressive force for social and economic justice.
- NetApp, a business-to-business company, finds that an employee-driven philanthropic strategy is most effective. Employees decide where the company’s resources should go.
Video Highlights [04:17]
Links:
> PNC's Grow Up Great Program
> Ben & Jerry’s Foundation
> NetApp: Giving Back
> Session Notes (PDF)
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Vice President, Public Affairs, Nestle S.A.
Anna M. Baetjer Professor and Chair, Department of Environmental Health Sciences,
Johns Hopkins Bloomberg School of Public Health
Managing Director, Global Water Stewardship, The Coca-Cola Company
President, Global Water Challenge (Moderator)
Key Takeaways:
- About 1 billion people still do not have access to safe drinking water. This represents one in eight people around the world, often those in urban slums.
- Coca-Cola views water quality and the water shortage as a strategic business issue. Therefore, the company built partnerships in about 60 countries, all born out of local connections.
- Similarly, Nestle does not have a global partner, but rather works with organizations with local presence and expertise. Commitments are long-term, thinking 10-20 years out. Within each country that the company operates, they work with all the stakeholders to preserve water quality.
Links:
> Johns Hopkins Bloomberg School of Public Health
> Nestle Creating Shared Value: Water
> Coca-Cola Community Water Initiatives
> Global Water Challenge
> Session Notes (PDF)
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Executive Director, General Mills Foundation
Director, Obesity Research Strategic Core, Eunice Kennedy Shriver National Institute of Child Health and Human Development, National Institutes of Health
Senior Vice President, Health Policy, PepsiCo
Acting Executive Director, The President's Council on Physical Fitness and Sports
Deputy Assistant Secretary for Health, Office of Disease Prevention and Health Promotion (Moderator)
Key Takeaways:
- Corporations can set an example in developing healthier workplaces and encouraging healthier lifestyles. Both General Mills and PepsiCo have workplace wellness initiatives which encourage employees take an active role in sustaining and bettering their own health and to share these lessons with their families and communities.
- PepsiCo has learned that in order to have impact with policy makers and to successfully advance social issues, corporations need to expand their vision of corporate philanthropy and ensure that it is embedded in sound scientific research with supporting operating practices.
- Corporations are in a unique position to find and implement innovative approaches through their philanthropy and business operation to impact broad social problems. They are agile enough to tailor programs at the local level and have the credibility to get the attention of the national government to modify policy and share their findings.
Video Highlights [04:07]
Links:
> General Mills Foundation
> NIH Eunice Kennedy Shriver National Institute of Child Health and Human Development
> PepsiCo Health and Wellness
> The President's Council on Physical Fitness and Sports
> Session Notes (PDF)
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Chairman and CEO, Holsman International
Former Director of United States Foreign Assistance and Administrator of USAID
Key Takeaways:
- Public private partnerships are the wave of the future and we will see them increase ten to a hundred fold in the next decade or two. Governments around the world are increasing funding for partnerships, providing partnership opportunities for corporations.
- We do development around the world because we have visited and seen a world out there that needs our help, our assistance, our ideas. It is an extraordinary time when you as a company or as a foundation are able to help others who are in need.
- The best public private partnerships and the best philanthropic programs come when they have a reason to continue, to be sustained, year after year. They must be aligned with a corporate interest and integrated into the business strategy.
Video Highlights [04:17]
Links:
> Holsman International
> U.S. Agency for International Development
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>Vice President, Corporate Citizenship, GE
President, GE Foundation
Key Takeaways:
- There is a need to take into account societal needs in formulating business strategy. Companies that proactively manage risks can turn them into opportunities and create enormous value for both their business and their communities. Companies with a narrow view of society will be on the defensive.
- The overall keys to an effective philanthropy practice are: to choose simple priorities; to build an outstanding team with company DNA and business skills; and to connect to executives by talking strategy, relevance, and impact.
- Sharpen your focus and your programs and bring more than a check book. The focus should be an issue with which your company and its employees identify.
Links:
> GE Foundation
> Session Notes (PDF)
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Founder, CauseWired
Senior Fellow, Demos: A Network of Action and Ideas
Key Takeaways:
- There is a need for conversation with clients and consumers today. Social media is an opportunity to listen and engage with them. The goal of social media is to provide access points for those who care about your brand or cause to help.
- Many times, philanthropy or CSR is a great place to introduce a company to social media. It is perceived as less risky then other areas of the company. Other parts of company can use the Foundation page to experiment with the things they want to do in social media.
- The reason why social media platforms are growing so quickly is because of a set of common characteristics: they are very inexpensive and ubiquitous, they are easy to use and join the platforms, they allow for two- way engagement, they require listening, they can coordinate activism, and they can turn friends into funders.
Links:
> CauseWired Communications
> Demos: A Network of Action and Ideas
> Workshop Presentation (PDF)
> Session Notes (PDF)
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Director, Committee Encouraging Corporate Philanthropy
Key Takeaways:
- Overview. CECP’s online benchmarking system helps giving professionals create compelling PowerPoint decks for senior management that highlight a company’s strengths and opportunity areas in philanthropy. In this workshop, attendees went online to use the reporting tool to “fill in the blanks” of a realistic PowerPoint presentation for a fictitious company. Links to the “before” and “after” presentations can be found below.
- Getting Quick Results. Data can be pulled together quickly using one simple report: “My Company – Numbers Snapshot” (a sample is also available below). Showing a year-over-year comparison for your company, this one pager is a great leave-behind document. You can also blend these numbers throughout a larger presentation.
- A Deeper Dive. Create custom peer groups, go head-to-head with peer companies, or simply look at your how your company’s giving has changed since its first survey submission. CECP’s guide to running and printing reports provides an overview of these steps.
- Getting Assistance. Contact CECP for help in choosing which reports to run, setting a peer group, and talking through the results: Margaret Coady, 212-825-1255;
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
Links:
> About the Corporate Giving Standard
> Sample Presentation Before CGS Data (PDF)
> Sample Presentation After CGS Data (PDF)
> "My Company - Numbers Snapshot" Sample Report (PDF)
> Guide to Running and Printing CGS Reports (PDF)
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