CALL TO ACTION: Engaged Leadership, Unprecedented Impact

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On February 25, 2013, International Corporate Philanthropy Day, CECP convened approximately 50 Fortune 500 CEOS to discuss the theme “CALL TO ACTION: Engaged Leadership, Unprecedented Impact.” In this closed door session, which has been consistently ranked among the world’s top 10 executive events by global public relations firm Weber Shandwick, this prestigious group of CEOs focused on the actions they are taking to multiply their investments in solving societal challenges.

The program began with the presentation of an Excellence Award to Ginni Rometty, Chairman, President, and CEO of IBM for its Smarter Cities Challenge. Chris Nurko of FurtureBrand moderated the panel discussion, in which Ursula Burns, Chairman and CEO of Xerox; Karim Khoja, CEO of Roshan; and Bob Moritz, Chairman and Senior Partner of PwC discussed CECP’s “Top Actions of an Engaged CEO”, a set of concrete steps that were introduced at the conference to help leading CEOS make societal engagement a priority within their companies. Following the panel discussion, the second Excellence Award was presented to James T. Prokopanko, President and CEO of The Mosaic Company for its The Mosaic Villages Project. Marc Benioff, Chairman and CEO of salesforce.com addressed the Executive Luncheon, providing insight behind the company’s 1-1-1 model. Additionally, CECP’s new brand and engagement model were unveiled.

With this Executive Report, CECP shares the highlights from the conversations and the results of interactive attendee poll questions.

Key Takeaways:

• CEOS resoundingly agreed that there was a need for collaboration. With so many companies sharing a stake in pressing societal issues such as education and workforce development, they see opportunities to replace duplicative programs with complementary and coordinated efforts. 
• 50% of CEOS consider addressing societal challenges an obligation, and 41% consider it a responsibility.
• 41% of CEOS will reach outside their company to help create solutions by connecting with a company working on a similar community project to learn about solutions. 
• 33% of CEOS will prioritize committing their company’s unique skills and resources.
• Creating a three-way tie, at 15% each, other CEOS said they will prioritize rallying other CEOs to do more, mobilizing their companies’ senior leadership, and reaching outside their companies to create solutions.

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