ON NATIONAL CORPORATE PHLANTHROPY DAY
In a speech David Ogilvy made to his company staff at a 1960s holiday party, he listed specific behaviors that he admired in his employees. Among the behaviors he praised was community involvement. He said:
"We admire people who are good citizens in their communities — people who work for their local hospitals, their church, the PTA, the Community Chest and so on."
Ogilvy has a long-standing history of giving back to the community. Whether it is through financial contributions or by giving employees the opportunity to unleash their creative talent on pro bono accounts, Ogilvy is proud to support community organizations that our employees are passionate about.
To mark National Corporate Philanthropy Day in 2007, Ogilvy launched an intranet-based initiative that outlined various philanthropic programs in which Ogilvy staffers are engaged.
In 2008, Ogilvy took it one step further. In addition to updating the intranet with newer programs from the company's global network, Ogilvy took it public. On February 25, 2008, Ogilvy launched a brand new area on their website — "Corporate Social Responsibility@Ogilvy" — that details employees' efforts around the world in the following four categories:
- Philanthropic Initiatives
- Pro Bono Work
- Sustainability Programs
- Community Involvement
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