"Whatever you do, do it with Integrity. Wherever you go, go as a Leader. Whomever you serve, serve with Caring. Whenever you dream, dream with your All. And never, ever give up."
- The "Carlson Credo"
Key Takeaways:
- CEOs can and should encourage each other to create giving cultures at their respective companies. The Minnesota Keystone Program consists of members who allocate at least two percent of their companies' pre-tax profits each year for philanthropy, a group that is actively growing.
- Companies should support causes that tie closely to the unique qualities of their brand. This is the only way to achieve authentic giving programs which will resonate with both employees and other stakeholders.
- First consider local, hometown programs where the company operates, then focus on extending strategic giving to causes globally, ultimately influencing policy and opening free markets for your business.
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