2007 Corporate Philanthropy Summit - June 5 & 6, 2007

LENNY MENDONCA - Bridging Business Strategy and Consumer Expectations

Chairman, McKinsey Global Institute

"Philanthropy is not a sidelight issue that you delegate to someone and just check in on every year.This is essential to the economic value of your institution."

Key Takeaways:

• Bridging the communication gap between business leaders and the public is crucial to the successful longevity and viability of a business. Philanthropy can be positioned as this bridge.
  
  
• Consumers believe that executives have as much responsibility for social issues and the broader public good as the government. However, consumers do not typically trust large corporations as invested in their well-being.
  
  
• Businesses can no longer approach philanthropy as small, short-term initiatives. This is a long-term issue, and there is a serious challenge for leadership development around corporate social responsibility and philanthropy. Companies that do not proactively engage in socially responsible and philanthropic endeavors are putting themselves at risk.

Highlights Video:

Downloads:

• Presentation
• McKinsey research - The Trust Gap
• McKinsey research - What Consumers Expect
• Speaker notes
• Speaker bio