Key Takeaways:
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You, as corporate giving professionals, play the most important role as we enter a new era of corporate philanthropy. You can help reposition your programs to be essential elements to your company's corporate responsibility efforts and, ultimately, to your company's vitality.
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As globalization continues to connect communities, and emerging markets continue with their rapid growth, our stakeholders are growing in number and diversity. Thus, we must take advantage of the opportunity for building loyal supporters through strategic philanthropy.
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Corporate giving has moved from 'checkbook philanthropy' to 'holistic philanthropy' which allows for employers to work together, involves better use of corporate resources, and encourages more employee engagement.
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The business community needs to speak up on social issues and play a more public, vocal role with its philanthropy initiatives. There is a sense of urgency on many social issues, and it is exciting to see companies step up and assume leadership.
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