| "Pick a cause for which your company owns a piece of the solution!"
Key Takeaways:
- Build relationships with suppliers and distributors. Corporate philanthropy presents the opportunity to engage consumers, and to reach out to suppliers, distributors, and other business partners for philanthropic branding and communication.
- Gain senior leadership support and buy-in. Share competitor strategies and plans with your CEO. Select two great examples of competitor programs to showcase - that tends to catch their attention.
- Engage employees at myriad levels within the organization. In order to attract, retain, and engage Generation Y, Millennials, Baby Boomers, as well as retirees, corporate volunteerism presents a strategic HR opportunity for organizations. Employees are the best communicators and brand advocates and younger generations are paying closer attention to volunteerism programs - this is an important recruiting differentiator.
- Consumer expectations are on the rise and the perception of corporate performance is on the decline. By creating a strong volunteerism program that goes beyond a single-day event and really ties the corporate brand to a specific cause, companies can work to bridge this gap.
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