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MODELS OF IMPACT MEASUREMENT
— Michelle DiSabato, Manager, Corporate Affairs, Altria Group (Moderator)
— Farron W. Levy, Founder & CEO, True Impact
— Michelle Dow, Director, The Corporate Citizenship Company USA
— Jason A. Saul, Founder & Managing Director, Mission Measurement
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Key Takeaways:
- Impact measurement is still in the process of development, and each of the companies presenting at CECP's Summit utilizes very different models for calculating the value of corporate philanthropy.
- True Impact: Through an ROI Scorecard, True Impact helps companies measure the bottom line outcomes for both business and social objectives.
- London Benchmarking Group/The Corporate Citizenship Company: LBG focuses on specifically measuring the social impact of philanthropic initiatives using a matrix that measures tangible inputs and outputs.
- Mission Measurement: Mission Measurement encourages customers to consider measurement as an integral piece of the management process; using an Excel dashboard to track progress, Mission Measurement aims to capture the process and outputs of simple metrics.
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