| "If I didn't have the job I have, I'd have yours. I'm grateful that over the course of my business career, the work you do has become identified as powerful and important."
Key Takeaways:
- Be very careful about language. Corporate philanthropy should be viewed as community investment. CEOs and other executive stakeholders will not understand the value of 'charity' and 'giving' but will understand the relevance of 'employee and social investment'.
- When communicating with your CEO, start with strategy. Strategic investments are ones that are measurable, have distinct goals with clear outcomes. When you make philanthropy strategically legitimate and transparent, it withstands all external pressures and your executive team will be more likely to understand why it is important.
- A strong, decent, caring brand that invests in its community is intrinsically good for business.
- Employee morale is essential for the success of an organization. The most important job for a CEO is to ensure that the people who work for the company are proud of the place they work. Philanthropic programs are one important way of strengthening employee pride and loyalty.
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