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PEER DISCUSSION: ARTS
— Daniel J. Osheyack, VP, Philanthropic Initiatives, Time Warner
— Janet Rodriguez, Vice President, JPMorgan Chase Foundation |
Key Takeaways:
- Some companies have seen a shift in the relationship between sponsorship and philanthropy; the sponsorship selection process is now often driven by the mission rather than business incentives.
- Arts organizations often request marketing efforts, which is unique when compared to other funding areas such as education or healthcare. Companies can therefore provide in-kind support to cultural organizations to help address these needs.
- Companies should first communicate their arts-related philanthropy internally to engage employees throughout the organization. This ingrains the message into the core of the culture of the organization and helps create more authentic messaging to the public.
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